All work, no play – a very dull girl?

Posted by Angie on August 10, 2010

Well, what a busy old month I’ve had! I’ve crossed several time zones and been on more flights than I care to mention. But all for good reason.

Earlier this month I went to Gratz to record an After Effects training DVD for the amazing folks at Video2Brain. It was really good to be back providing training for After Effects again. I’ve been looking for a new method of delivery since I stopped updating my “Creative After Effects” books and Video2Brain provide the perfect vehicle for it. I’ll also be recording some Video2Brain titles for our very own GridIron Flow soon and will keep you posted on that one too. The DVD is available for pre-order now. 10 hours of me and Adobe’s own Todd Kopriva teaching you all we know about our favorite motion graphics application, Adobe After Effects CS5! Order it today and save 37% off!

GridIron Software have been very supportive too. It’s so refreshing to work for a company that actively encourages employees to keep real contact with the creative industry it services. I must say it’s too rare. There are so many occasions where I’ve seen creative people join software companies, only to be consumed totally by the business aspect of their job till eventually they struggle to use the products in a creative way or even understand the customers requirements. I’m very grateful to GridIron Software for having the foresight to avoid these problems and for allowing me to remain in touch with the creative aspects of my role.

I’m also happy to report that Adobe have also adopted a similar approach. I shared the training delivery with the amazing Todd Kopriva from Adobe. Together we recorded almost 18 hours of video based training in just over a week. It was intense but very rewarding. I really enjoyed working with Todd so thanks to Adobe too for allowing him to be involved in such a great project.

So I left Gratz, via Frankfurt, got home to Brighton and slept for a few hours and was then whisked off to Ottawa (via Halifax) the next day to meet with my new colleagues at GridIron Software. It was really great to meet the new team and have some face to face time with colleagues that I usually only meet remotely with.

On my way to the airport after four days of meetings I was then kidnapped by my friends and taken to a lovely cottage in the Canadian wilderness for a perfect wind-down weekend of swimming, fishing, eating and campfire singing. It felt very good to finally have some time off after four consecutive weeks of work.

I finally got home last Tuesday and it’s taken me a whole week to unpack and settle back into home life. It’s good to be home and be able to focus on my work again.

Blog on Blogs – Part 01

Posted by Angie on May 6, 2010

Recently a few people have been asking me about my blog. “What is it?” “Why do you do it?” “What is it for?” The funny thing is that most of these questions come to me via my Facebook page. This made me realize that there’s an ironic ignorance surrounding blogs by the general public. Ironic because Blogging is basically what everyone’s doing when they post information on their Facebook page.

The definition of blogging, according to Wikipedia, the free, collaborative online dictionary is this; “A blog (a contraction of the term “web log“) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.”

People’s first experience with posting content online is often with the ubiquitous Facebook (or other social networking website). Hardly surprising, they provide users with simple methods for getting stuff online easily, no programming involved! You can create your own free account, upload messages, links, pictures and videos. Everything’s taken care of for you, you don’t have to do any site maintenance and most of the latest web technologies are implemented as and when they become available. But all this comes at a price, it’s a double-edged sword. These sites don’t provide all this for nothing so how do they make a profit by providing you with all this free stuff? (I’ll use Facebook as an example from this point on as it is currently the one most people will be familiar with but all these sites operate in similar ways.)

The simple answer is advertising. Facebook has built up a huge number of users. At the time of this blog there were more than 400 million users with an average of 50% active each day – a captive audience of sitting ducks just waiting to be sold stuff! As you can imagine this is extremely attractive to advertisers, they can hit millions of people very easily.

Facebook’s database must be one of the biggest and most lucrative in the entire world. By posting stuff on your Facebook page, you allow them to build up a detailed profile of you, so that advertisers can target their business towards your individual preferences and interests. If you’re not careful with your privacy settings, these personal details can also be passed on to other businesses making even more profit for Facebook and it’s affiliates. This may, or may not concern you. After all, when you sign up for a Facebook account you sign a Terms and Conditions agreement to agree with all this, you did read it before signing it didn’t you?

I’m not saying you shouldn’t use these sites, quite the contrary. I have a Facebook account and think it’s a really great platform but I am very careful about my privacy settings and about the information I include. What many people are unaware of is that it’s not only you that can share your information. If you don’t customize your privacy settings your friends can distribute information about you to other applications that you may not want to join. Take a little time to read the terms and customize your privacy options, make sure you understand what you’re doing. There are websites that offer help with this, for example allfacebook.com

I’m aware how easy it is to express yourself via social networking, I think it has a place for sure. It’s a great means for sharing information quickly with a large group of people that you know will share similar interests. But if Facebook dissolved today, or if they changed the rules, forcing you to close your Facebook account, you’d loose everything, your whole profile would cease to exist. All the photos, contacts and messages that you’d built up over the years would be gone. (But Facebook would already have all the information it needs from you about you, your friends, shared likes and dislikes etc.) I find it scary to think that all the effort I put into my Facebook profile could end up being a complete waste of time. Imagine if Facebook continues to grow and achieves it’s rumored ambition of controlling the internet. They could start charging for the service, effectively holding your memories and communication to ransom. This may seem like an unlikely scenario but I’m just trying to illustrate to you how non-permanent and insecure your profile contents could be.

So, what’s the answer? Blogging! You own your blog. You control what’s included and you can host it wherever you want, making sure it’s secure and backed up forever. It provides you with a great platform for uploading your thoughts, pictures and links, you can even feed information from it to your Facebook page, giving you the best of both worlds. All you need to do is set up a free account. My favorite is WordPress but there are others including Blogger. Once you have your free account you can begin writing. Some people use a blog like a diary, adding to it every day. Others only blog when they have something specific to say. Many great authors have been produced as a result of blogging. One of the most famous was the case of Julie Powell who wrote about the recipes of food writer, Julia Child. This story was eventually made into a hollywood movie.

Blogging really is a great way of expressing yourself, I think everyone should have one! Next time I’ll talk more about the benefits of blogging. I’ll give you some tips and techniques and show you how you can use RSS readers to build up a network of your own favorite blogs to take inspiration from.

Angie’s shuffle track of the day; Express Yourself – N.W.A. – Listen free on we7.com

The influence of Punk

Posted by Angie on August 7, 2009

Angie Taylor - Art School ID card

I was asked on Twitter to write a blog about the early days of Punk in the UK and it’s influence on the world of design. I, probably more than most, am influenced strongly by the punk movement that started in the seventies in New York and London. I was 12 when it all started to kick off in the UK with the Sex Pistols and their entourage, the Bromley Contingent causing joyful havoc in the UK media.

Before the punk scene things had become very sterile and safe. Politically, the UK was in a mess with regular strikes and power cuts disrupting everyday life. The music scene was drowning in boring “prog rock” and endless, indulgent guitar solos. Something had to give!

Then along came the idea that you didn’t have to put up with what you were being spoon-fed. The disillusioned youth of Great Britain realized they could make their own music, art, magazines and fashion. Using the influence of the New York underground music scene (Patti Smith, The New York Dolls, Richard Hell, Iggy Pop, Velvet Underground, The Ramones) the kids of the UK took it upon themselves to create a whole new genre and to revolutionize a complete culture in a way that had never been done before (or has ever been done since).

As you can imagine, this was a really exciting time for a teenager to grow up. It wasn’t really till 1977 that I got hooked into the Punk scene. I loved it! Before then I was an awkward, funny-looking, scruffy, Tom-boyish kid with glasses who didn’t really fit in. I survived at school by being the class clown, and that way avoided any physical abuse from my fellow classmates, but I was regularly ridiculed for being “the outsider”. Suddenly with the Punk scene I could belong! It’s ironic, isn’t it, that the movement that purported to be all about being different, and not caring what other folks thought, became a lifeline of acceptance to kids who didn’t fit in anywhere else. It wasn’t that we wanted to be different, and didn’t care, it’s that we cared and desperately wanted to belong to anyone who’d have us. It’s human nature to want to feel like part of a gang, or a movement.

Anyway, inevitably, the vultures descended, and what started as a revolutionary, do-it-yourself, creative movement turned into just yet another fashion. Mainstream media quickly gobbled it up and spat it out as a kind of bastardized version of what it one was, and things have never been quite the same again.

However, the marks and influences of the punk movement are still alive and kicking today. Next week I’ll look at some of the deigns of today that were influenced by this movement.

Angie’s Punk shuffle Track of the day – Anarchy in the UK – The Sex Pistols, listen free on Last FM

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