All work, no play – a very dull girl?

Well, what a busy old month I’ve had! I’ve crossed several time zones and been on more flights than I care to mention. But all for good reason.

Earlier this month I went to Gratz to record an After Effects training DVD for the amazing folks at Video2Brain. It was really good to be back providing training for After Effects again. I’ve been looking for a new method of delivery since I stopped updating my “Creative After Effects” books and Video2Brain provide the perfect vehicle for it. I’ll also be recording some Video2Brain titles for our very own GridIron Flow soon and will keep you posted on that one too. The DVD is available for pre-order now. 10 hours of me and Adobe’s own Todd Kopriva teaching you all we know about our favorite motion graphics application, Adobe After Effects CS5! Order it today and save 37% off!

GridIron Software have been very supportive too. It’s so refreshing to work for a company that actively encourages employees to keep real contact with the creative industry it services. I must say it’s too rare. There are so many occasions where I’ve seen creative people join software companies, only to be consumed totally by the business aspect of their job till eventually they struggle to use the products in a creative way or even understand the customers requirements. I’m very grateful to GridIron Software for having the foresight to avoid these problems and for allowing me to remain in touch with the creative aspects of my role.

I’m also happy to report that Adobe have also adopted a similar approach. I shared the training delivery with the amazing Todd Kopriva from Adobe. Together we recorded almost 18 hours of video based training in just over a week. It was intense but very rewarding. I really enjoyed working with Todd so thanks to Adobe too for allowing him to be involved in such a great project.

So I left Gratz, via Frankfurt, got home to Brighton and slept for a few hours and was then whisked off to Ottawa (via Halifax) the next day to meet with my new colleagues at GridIron Software. It was really great to meet the new team and have some face to face time with colleagues that I usually only meet remotely with.

On my way to the airport after four days of meetings I was then kidnapped by my friends and taken to a lovely cottage in the Canadian wilderness for a perfect wind-down weekend of swimming, fishing, eating and campfire singing. It felt very good to finally have some time off after four consecutive weeks of work.

I finally got home last Tuesday and it’s taken me a whole week to unpack and settle back into home life. It’s good to be home and be able to focus on my work again.

Creative Constipation:

I was describing a friend of mine as suffering from creative constipation recently. It’s a common complaint, many designers suffer from it and it can be the result of multifarious causes; tight deadlines, the distractions of every-day life, worrying about friends and families, an untidy desk. All of these have been my obstructions at one time or another, preventing my creative juices from running freely.

Fear of failure is the main culprit though, not just failure in the eyes of others but more importantly, failure to oneself. As a creative I’m cursed by the desire to create, it’s a necessary ablution – required to purge my brain of the incessant busy-ness it experiences on a daily basis. I have important things to say, I need to communicate!

But it’s not just a simple case of drawing, designing or writing just any-old-thing, it has to be good, to mean something, to make sense and, most importantly, to inspire and evoke reaction. This pressure I place upon myself is enormous, it’s enough to make me seize up into a foetal ball – like a anally-retentive hedgehog.

Luckily I’ve discovered ways of dealing with this potentially crippling condition. When  a bad case of CC kicks in, the natural response is to sit in front of a computer screen in a frozen state of panic, waiting for that elusive “idea” to formulate. This will never happen. OK, I lied, it might happen but chances are that, if it does, it will be a crappy idea.

In order to free your mind and to come up with the best ideas you just need to get working. If you are a writer, just start writing! Any old rubbish that comes to your mind will do, whether it’s related to the subject or not. The exercise of writing will free you up and you’ll find that eventually you will start to incorporate the subject at hand and little gems will appear amongst the sentences. Once this happens, go over it again, delete the rubbish, elaborate on the good stuff and craft it into something positive.

If you’re a designer or artist, get away from the computer! Pick up  a sketchbook and start drawing. If you can’t draw then go out and take some photographs or even Google images for inspiration by typing in key words. Drag what you find into a a document to create a mood board (I use Curio for this as it maintains links to the original files).

If you’re working on a design think about the individual components separately as this can be less intimidating than thinking about the job as one, huge, insurmountable project. Spend an hour playing with fonts, not just fonts on your computer but looking around at shop signs, magazines, anywhere you see type. Tracing letter-forms from magazines can be a great way of “feeling” a font instead of just liking it. Spend another hour with some paint, playing with it, experimenting to find color combinations that please you or convey the feeling you want to get across.

From these experiments your ideas will grow, some will be awful but elements will shine through that you can use in the current, or future projects. The ideal is find time to do creative exercises like these on a regular basis, even when there’s no deadline. Modern life and work pressures make this very difficult but a good employer knows that to get the best out of creative talent, employees need inspiration and time for experimentation. Most creative agencies make sure their staff are looked after fairly well with generous time off (compared to other industries) and a good working environment. (Why do you think most production companies have fridges full of wholesome food, drinks and the odd bit of alcohol?)

If you’re a freelancer, remember that you are your own employer so don’t be too hard on yourself. Allow time for experimentation and inspiration. Avoid stress, look after yourself and don’t forget to have the odd bit of fun. Finally, once the ideas start coming, enjoy it but don’t get too cocky or over-confident. You want to be freed up by these exercises but not to the extent where you’re producing nothing but a vast quantity of digital diarrhea!

Angie’s track of the day - Free Your Mind – En Vogue

Creative Video Workflow

I’m busy preparing to leave on a mammoth journey to San Fransisco to speak at the Macworld 2010 conference for the first time.

I’ll be talking about production workflow, specifically broadcast production as that’s where I spent 12 years of my life freelancing as a motion graphic designer/ animator.

I’ll also share some of the challenges I’ve faced in the transition from designer to creative director, and my methods for overcoming those hurdles.

The talk is part of the users conference (session code: US964) and is titled “Creative Video Workflow – From Storyboard to Completion“. It’s taking place on Friday February 12th, between 15:00  – 16:15.

Of course I’ll be talking about the software I use in my everday work, and will share some top tips and tricks. But my main focus will be on my creative processes. How do I come up with ideas? What do I do to make sure my skills are up to date? How to I collaborate with others and manage remote working?

If you’re interested in finding out more use the priority code TWEETMW when you register to get a $15 Expo pass or 15% off of any conference package. Onsite expo passes are $45, so it’s a great deal!

I hope to see you there!